What is Amplitude used for?

Measuring how people behave inside a digital product, including funnels, retention, cohorts and experiments, to guide product and growth decisions.

How is Amplitude different from Google Analytics?

Amplitude focuses on event-level user behavior and retention inside a product, while traditional web analytics centers on traffic, page views and acquisition sources.

Does Amplitude have AI features?

Yes. Ask Amplitude lets users pose questions in natural language and returns charts and answers without building each query manually.

Is there a free Amplitude plan?

Yes. A free Starter tier covers a limited monthly event volume, with paid Plus, Growth and Enterprise tiers adding capacity and advanced features.

Platform · analytics data

Amplitude

Product analytics for understanding behavior, funnels and retention

est. 2012United StatesAI ecosystem: high

Visit Amplitude→amplitude.com

The verdict

Amplitude is a product-analytics platform that tracks how people use a digital product, with funnels, retention, experimentation and a customer data platform. It serves product, growth and data teams.

What it is

Amplitude answers what users do inside a product: which paths convert, where they drop off, and which behaviors predict retention. Teams instrument events, then build funnels, cohorts and dashboards, and can run experiments and route data through its CDP. Ask Amplitude lets users query data in plain language. The depth carries a learning curve, accurate analysis depends on a disciplined tracking plan, and costs scale with tracked events on higher tiers.

Strengths

Behavioral funnels and cohorts expose where and why users drop off
Retention and experimentation analysis sit in one platform
Ask Amplitude answers data questions in plain language

Trade-offs

Reliable analysis depends on a careful, maintained event-tracking plan
Feature depth creates a real learning curve for new analysts
Event-volume pricing on higher tiers grows with product usage

Best for

Diagnosing where users drop off in a funnel and which behaviors drive long-term retention.

Not for

Small sites that only need page-view and traffic-source reporting, where a lighter web-analytics tool is enough.

The AI ecosystem

Integrations with data/marketing/warehouse tools, public API/SDKs, a CDP, and native AI (Amplitude AI/Ask Amplitude). Product-analytics ecosystem; ingests events from across the stack.

Public APIZapierAmplitude integrations

Pricing

Free tier (generous event volume); paid Plus (from ~$49/mo), Growth and Enterprise (custom) scaling by events/features. Add-ons for experimentation/CDP.

Starter (Free)

Free

core analytics
event volume cap

Plus

Custom

more events
more features

Growth/Enterprise

Custom

experimentation/CDP
advanced/SLA

What people build with it

product and behavioral analyticsfunnels and retentionexperimentation and A/B testingsession replaycustomer data platform

Frequently asked

What is Amplitude used for?: Measuring how people behave inside a digital product, including funnels, retention, cohorts and experiments, to guide product and growth decisions.
How is Amplitude different from Google Analytics?: Amplitude focuses on event-level user behavior and retention inside a product, while traditional web analytics centers on traffic, page views and acquisition sources.
Does Amplitude have AI features?: Yes. Ask Amplitude lets users pose questions in natural language and returns charts and answers without building each query manually.
Is there a free Amplitude plan?: Yes. A free Starter tier covers a limited monthly event volume, with paid Plus, Growth and Enterprise tiers adding capacity and advanced features.