How does Brevo's pricing work?

Brevo bills by the number of emails sent rather than the size of your contact list, which is cheaper for large lists emailed infrequently.

Is Brevo the same as Sendinblue?

Yes. Sendinblue rebranded to Brevo; it is the same platform covering email, SMS, transactional messages, and a light CRM.

Does Brevo send SMS as well as email?

Yes. Email, SMS, and transactional messages run from one account sharing the same contact base.

Does the free plan limit anything?

The free tier offers unlimited contacts but caps daily sends, so high-frequency senders need a paid plan to remove that limit.

Platform · email marketing

Brevo

Email, SMS, and chat marketing priced by sends, not list size

est. 2012France150 appsAI ecosystem: low1 AI tools fit

Visit Brevo→www.brevo.com

The verdict

Brevo, formerly Sendinblue, is a marketing platform billing by email volume rather than contact count. It bundles email, SMS, and basic CRM features.

What it is

Brevo prices by the number of emails sent instead of the size of a contact list, which suits businesses with large lists they email infrequently. It covers email, SMS, transactional messages, and a light CRM in one account. Feature depth sits below specialist tools: automation and reporting are serviceable rather than advanced. Higher send volumes and SMS still add up, and the interface spans many modules at once.

Strengths

Billing by emails sent, not contact count, is cheaper for large lists emailed infrequently
Email, SMS, and transactional messages run from one account with a shared contact base
A free tier with unlimited contacts lets a big list start without paying for storage

Trade-offs

Automation and reporting are serviceable but shallower than ActiveCampaign or Klaviyo
Daily send caps on the free tier slow high-frequency senders until they upgrade
The interface spreads across many modules, which can feel scattered for a simple email need

Best for

Senders with big contact lists they email occasionally, where per-contact pricing would be costly

Not for

Teams needing the deepest automation or ecommerce-specific store-data flows

AI tools that fit Brevo

Scored on how well each tool actually works with Brevo — integration depth, workflow fit, and real adoption. Higher is better.

Canva

Ad Creative Generation

6.4

See the full AI tool guide for Brevo→

Pricing

Free tier (with daily send limit); paid plans roughly $9-$25+/mo (Starter to Business) priced by monthly email volume. SMS/WhatsApp priced separately.

Free

daily send limit
unlimited contacts

Starter

$9/mo

higher send volume
no daily limit

Business

$18/mo

automation
advanced reporting

What people build with it

email marketingsms marketingtransactional emaillight crmmarketing automation

Frequently asked

How does Brevo's pricing work?: Brevo bills by the number of emails sent rather than the size of your contact list, which is cheaper for large lists emailed infrequently.
Is Brevo the same as Sendinblue?: Yes. Sendinblue rebranded to Brevo; it is the same platform covering email, SMS, transactional messages, and a light CRM.
Does Brevo send SMS as well as email?: Yes. Email, SMS, and transactional messages run from one account sharing the same contact base.
Does the free plan limit anything?: The free tier offers unlimited contacts but caps daily sends, so high-frequency senders need a paid plan to remove that limit.