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Inside-sales CRM with built-in calling, email and SMS

est. 2013United StatesAI ecosystem: low3 AI tools fit

The verdict

Sales CRM with calling, email and SMS built in, designed for high-velocity inside-sales teams. Reps work leads from one screen instead of switching between a dialer and CRM.

What it is

Close is a CRM built for inside sales, with a power dialer, email sequencing and SMS native to the platform, so reps call, log and follow up without leaving the deal view. It emphasizes speed and activity volume, with reporting tuned to outbound metrics. It is deliberately sales-only: no marketing or service modules, fewer customization options than big suites, and pricing that reflects its built-in communication tools rather than a free entry tier.

Strengths

  • Power dialer, email and SMS are native, so reps act on leads from one screen
  • Email and call sequencing automate consistent outbound follow-up
  • Reporting is tuned to outbound activity and conversion, useful for sales managers

Trade-offs

  • Sales-only: no built-in marketing or customer-service modules
  • Fewer customization options than large configurable suites
  • No free tier, and built-in calling costs add to the per-seat price

Best for

Outbound sales teams that want calling, email and SMS inside the CRM for fast follow-up

Not for

Teams needing marketing automation, service desks, or a free entry-level CRM

AI tools that fit Close

Scored on how well each tool actually works with Close — integration depth, workflow fit, and real adoption. Higher is better.

The AI ecosystem

Integrations directory and open API with Zapier; integration surface for prospecting and outreach tools, lighter native AI than larger suites.

Public APIZapierClose Integrations

Pricing

Per-seat plans roughly $19-$139/user/mo (Base to Enterprise), billed annually. Premium positioning for a sales-first CRM.

Base / Startup

Custom

  • core CRM
  • calling

Professional

Custom

  • sequencing

Enterprise

Custom

  • advanced reporting

What people build with it

inside sales crmpower dialeremail sequencingoutbound sales

Frequently asked

What makes Close different from other CRMs?
Calling, email and SMS are built in, so inside-sales reps work leads from one screen instead of toggling between a separate dialer and the CRM.
Does Close have a free plan?
No. Close uses per-seat paid tiers, and its built-in telephony adds usage-based costs, reflecting the communication tools bundled into the platform.
Is Close good for marketing?
No. Close is sales-only, with no built-in marketing or service modules, so teams needing campaigns pair it with a separate email or marketing tool.
What tools integrate with Close?
Through its integrations directory, prospecting and outreach tools like Apollo, Instantly and Reply sync contacts and cadence status with the CRM.