Platform · website builder
WordPress theme and visual builder from Elegant Themes
The verdict
A WordPress theme and visual builder sold by subscription or lifetime license, with native AI. Built for owners and agencies who want reusable layouts on WordPress.
What it is
Divi is a WordPress theme and visual builder bundled with Elegant Themes' products. It is sold as an annual subscription or a one-time lifetime license, which appeals to agencies building many sites. Native Divi AI handles text, image and code, and Divi Cloud stores reusable layouts. It lives in the WordPress plugin universe, so it shares that flexibility and its conflict and performance tradeoffs.
Strengths
- A one-time lifetime license option suits agencies building many sites over time
- Reusable layouts and a template library speed up repeat client work
- Native Divi AI assists with text, images and code inside the builder
Trade-offs
- Output can be heavier than performance-focused builders, needing optimization to stay fast
- Migrating away is hard because Divi wraps content in its own shortcodes
- Sits inside WordPress, so it inherits plugin-conflict and update overhead
Best for
Agencies building many WordPress sites who value template reuse and a one-time license option
Not for
Users who want a standalone hosted builder, or developers chasing the leanest page output
The AI ecosystem
A Divi Marketplace of third-party products plus native Divi AI and Divi Cloud. Lives within the broader WordPress plugin ecosystem.
Pricing
Divi membership is subscription-based: roughly $89/yr or a one-time ~$249 lifetime; Divi Pro and Divi Cloud add recurring services. Pricing varies by promotion.
Divi (Yearly)
Custom
- theme + builder
- all themes/plugins
Divi (Lifetime)
Custom
- lifetime access
- one payment
Divi Pro
Custom
- Divi AI
- Divi Cloud
- priority support
What people build with it
Frequently asked
- How much does Divi cost?
- Roughly $89 a year or about $249 once for a lifetime license. Divi Pro and Divi Cloud add ongoing services on top.
- Divi or Elementor?
- Both are top WordPress builders. Divi offers a lifetime license and template reuse; Elementor has a larger add-on ecosystem.
- Does Divi have AI?
- Yes. Divi AI generates text, images and code inside the builder, included with Divi Pro.
- Is Divi hard to migrate away from?
- Yes. Divi wraps content in its own shortcodes, so moving to another builder takes cleanup work.
- Does Divi slow down a site?
- Its output can be heavy, so larger Divi pages usually need optimization to load quickly.