Platform · vertical saas
Follow Up Boss
A real estate CRM built for fast lead follow-up and team accountability
The verdict
Follow Up Boss is a real estate CRM focused on speed-to-lead, with over two hundred lead-source integrations, automated follow-up and an open API. Teams use it to route and work leads quickly.
What it is
Follow Up Boss centers on one job: contacting new leads fast and never letting them slip. It ingests leads from many sources, routes them by rule, and drives follow-up through call, text and email sequences, with reporting that holds agents accountable. Its open API and integration breadth make it a hub other tools plug into. It is deliberately a CRM, not an all-in-one, so it lacks a built-in website and lead-generation engine, and its per-user pricing adds up for larger teams.
Strengths
- Routes leads from over two hundred sources by configurable rules
- Call, text and email sequences keep follow-up disciplined
- Open API makes it a hub other real estate tools connect to
Trade-offs
- No built-in IDX website or lead-generation engine of its own
- Per-user pricing adds up quickly for larger teams
- Focused CRM scope means you assemble the rest of the stack yourself
Best for
Routing leads from many sources and driving disciplined follow-up so no inquiry goes cold.
Not for
Agents wanting a built-in IDX website and lead-generation engine in the same product.
The AI ecosystem
Open API with 200+ lead-source/integration connections (Zillow, Realtor.com, IDX, dialers), Zapier, and AI-assisted follow-up. Hub-and-spoke real-estate ecosystem.
Pricing
Per-user plans from ~$69/user/mo (Grow), scaling to Pro/Platform for teams, with annual discounts and a free trial. No long-term contracts.
Grow
Custom
- per user
- core CRM + routing
Pro
Custom
- teams
- advanced automation
Platform
Custom
- large teams
- advanced reporting
What people build with it
Frequently asked
- What is Follow Up Boss?
- A real estate CRM focused on speed-to-lead, with many lead-source integrations, automated follow-up sequences and reporting for team accountability.
- Does Follow Up Boss include a website?
- No. It is a focused CRM without a built-in IDX website or lead-generation engine, so teams pair it with separate tools for those.
- How many lead sources does it support?
- It integrates with over two hundred lead sources and offers an open API, which is why many teams use it as the center of their stack.
- Is Follow Up Boss good for big teams?
- It scales well operationally, though per-user pricing means costs grow noticeably as the team adds agents.