What makes Heap different?

Heap autocaptures user interactions automatically, so teams can define and analyze events retroactively instead of planning every event before launch.

Is Heap part of another company now?

Yes. Heap is now part of Contentsquare, which has influenced its packaging and broader experience-analytics positioning.

Does autocapture replace a tracking plan?

It reduces the up-front planning, but teams still need discipline to name and organize events so retroactive analysis stays trustworthy.

Who is Heap best for?

Product and growth teams that value analyzing past behavior without having instrumented each event in advance.

Platform · analytics data

Heap

Autocapture product analytics that records events without manual tagging

est. 2013United StatesAI ecosystem: high

Visit Heap→www.heap.io

The verdict

Heap is a product-analytics platform that automatically captures user interactions, so teams can analyze behavior retroactively without instrumenting every event in advance. It is now part of Contentsquare.

What it is

Heap's defining idea is autocapture: it records clicks, page views and form interactions automatically, then lets analysts define events after the fact from data already collected. That removes the up-front tracking-plan bottleneck other tools impose. Funnels, journeys, retention and session replay build on top. The trade-offs are that autocapture produces a lot of raw data to organize, retroactive definitions still need analyst discipline, and pricing and packaging shifted after the Contentsquare acquisition.

Strengths

Autocapture records interactions so events can be defined retroactively
Removes the up-front tracking-plan bottleneck of manual event tools
Funnels, journeys and session replay build on the captured data

Trade-offs

Autocapture generates large volumes of raw data to organize and govern
Retroactive event definitions still require analyst discipline to stay clean
Packaging and pricing shifted after the Contentsquare acquisition

Best for

Analyzing past user behavior retroactively because the data was captured automatically from the start.

Not for

Teams that want a lightweight, low-data tool, since autocapture collects far more than a minimal tracking setup.

The AI ecosystem

Integrations with CDPs/warehouses/marketing tools, public API, Zapier, session replay, and native AI (CoPilot/AI insights). Product-analytics ecosystem within Contentsquare.

Public APIZapierHeap integrations

Pricing

Free tier; paid Growth and Pro/Premier plans scaling by sessions/features, largely quote-based. Part of the Contentsquare lineup.

Free

limited sessions
core autocapture

Growth/Pro

Custom

more sessions
advanced analytics

Premier/Enterprise

Custom

replay, AI
governance/SLA

What people build with it

autocapture analyticsfunnels and journeyssession replayretention and segmentationAI insights

Frequently asked

What makes Heap different?: Heap autocaptures user interactions automatically, so teams can define and analyze events retroactively instead of planning every event before launch.
Is Heap part of another company now?: Yes. Heap is now part of Contentsquare, which has influenced its packaging and broader experience-analytics positioning.
Does autocapture replace a tracking plan?: It reduces the up-front planning, but teams still need discipline to name and organize events so retroactive analysis stays trustworthy.
Who is Heap best for?: Product and growth teams that value analyzing past behavior without having instrumented each event in advance.