Platform · email marketing
Omnisend
Email and SMS marketing built specifically for ecommerce
The verdict
Omnisend is an email and SMS platform focused on ecommerce. It offers pre-built store automations and integrates closely with Shopify and similar stores.
What it is
Omnisend targets online stores with ready-made automations for carts, welcome series, and post-purchase flows, plus combined email and SMS. It connects tightly to common store platforms and is often cheaper than Klaviyo for smaller stores. Its automation library is strong for ecommerce but narrower outside it. Reporting and segmentation are good but not as deep as Klaviyo's predictive analytics at scale.
Strengths
- Pre-built ecommerce automations for carts and post-purchase work with little setup
- Email and SMS share one workflow, so a single flow can mix both channels
- Often cheaper than Klaviyo for smaller stores at similar core functionality
Trade-offs
- Its automation library is built for ecommerce and is narrower for non-store senders
- Predictive analytics are less deep than Klaviyo's at larger scale
- Advanced segmentation options trail the most specialized ecommerce email tools
Best for
Store owners who want cart, welcome, and post-purchase flows working quickly out of the box
Not for
Non-ecommerce senders, or large stores needing the deepest predictive analytics available
AI tools that fit Omnisend
Scored on how well each tool actually works with Omnisend — integration depth, workflow fit, and real adoption. Higher is better.
Pricing
Free tier (up to ~250 contacts/500 emails); paid plans scale by contacts (Standard/Pro), with SMS priced separately.
Free
Free$0
- up to ~250 contacts
- core features
Standard
$16/mo
- price scales by contacts
- automation
Pro
$59/mo
- more sends
- added SMS credits
What people build with it
Frequently asked
- Is Omnisend only for ecommerce?
- It is built for online stores, with pre-made cart, welcome, and post-purchase automations; non-store senders gain less from its ecommerce-specific tools.
- Does Omnisend do SMS and email together?
- Yes. Email and SMS share one workflow, so a single automated flow can combine both channels for store messaging.
- Omnisend or Klaviyo?
- Omnisend is often cheaper and faster to set up for small stores; Klaviyo offers deeper predictive analytics that larger stores may need.
- Does Omnisend have a free plan?
- Yes. A free tier supports small contact counts with core features, with paid plans scaling by contacts and adding SMS credits.