There is a generous free tier for developers and small teams. Paid Growth and Enterprise plans scale by seats, usage and features.

GROQ is Sanity's query language for fetching exactly the structured content a frontend needs from the content store.

Sanity or Contentful?

Both are headless CMSs; Sanity is highly customizable and developer-first, while Contentful leans toward enterprise governance.

Does Sanity need developers?

Yes. It is code-first with no ready-made site builder, so it suits teams with development resources.

Can Sanity handle multiple languages?

Yes. With translation tools like Weglot connected, Sanity-served content can be delivered in several languages.

null review | TIERSAI

Platform · cms

Developer-first headless CMS with real-time structured content

est. 2017NorwayAI ecosystem: medium

Visit →www.sanity.io

The verdict

A headless CMS built around structured content and a customizable editing studio, queried with GROQ. Built for developers who want a flexible content backend.

What it is

Sanity is a developer-first headless CMS that treats content as structured data, edited in a customizable studio and queried with its GROQ language. Real-time editing and an extensible studio appeal to teams building custom frontends. A generous free tier suits developers and small teams, with usage-based and enterprise plans above. AI assist features help with content, but the platform is code-first rather than a ready-made site builder.

Strengths

Structured content and a customizable studio fit teams building bespoke frontends
Real-time editing supports collaborative content workflows
A generous free tier lets developers and small teams start without cost

Trade-offs

Code-first with its own GROQ query language, so there is a real learning curve
No ready-made front-end site builder for non-developers
Usage-based pricing can grow as seats and traffic increase

Best for

Developer teams that want structured content, real-time editing and a customizable studio

Not for

Non-technical creators who want a ready-made site builder rather than a code-first CMS

The AI ecosystem

A plugin ecosystem, an extensible Studio and AI assist features for content. Developer-oriented rather than one-click consumer apps.

Public APIZapierSanity plugins & integrations

Pricing

Free tier for developers/small teams; paid Growth and Enterprise plans scale by usage, seats and features (custom for enterprise).

Free

generous dev tier
APIs
Studio

Growth

Custom

more seats/usage
team features

Enterprise

Custom

SSO
SLA
advanced governance

What people build with it

headless cmsstructured contentreal-time editingapp content backend

Frequently asked

Is Sanity free?: There is a generous free tier for developers and small teams. Paid Growth and Enterprise plans scale by seats, usage and features.
What is GROQ?: GROQ is Sanity's query language for fetching exactly the structured content a frontend needs from the content store.
Sanity or Contentful?: Both are headless CMSs; Sanity is highly customizable and developer-first, while Contentful leans toward enterprise governance.
Does Sanity need developers?: Yes. It is code-first with no ready-made site builder, so it suits teams with development resources.
Can Sanity handle multiple languages?: Yes. With translation tools like Weglot connected, Sanity-served content can be delivered in several languages.