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Tool review · est. 2011

Brand24

AI-powered social listening with LLM monitoring

Visit Brand24 →brand24.com

Tier across use cases

BSocial Listening & Brand Monitoring7.97

Strengths

  • LLM Monitoring is genuinely novel in 2026 - tracks how ChatGPT, Claude, Gemini, Perplexity, Grok mention and recommend your brand. Few competitors monitor LLM discussion.
  • Brand24 MCP launched January 2026 lets users query monitoring data through ChatGPT, Claude, or other AI agents - cutting-edge integration.
  • Broad source coverage - 25M+ sources across social, news, blogs, forums, podcasts, review sites. Hard to miss a mention.
  • NLP algorithms upgraded 2026 - better detect sarcasm, local slang, context-dependent meanings across 100+ languages.
  • 108 language support reduces manual labor of correcting mislabeled sentiment tags - common pain point in legacy systems.
  • Presence Score (0-100) provides quick benchmark against thousands of brands.
  • Advertising Value Equivalency (AVE) calculation - while controversial PR metric, standard for estimating organic reach value.
  • Customizable PDF and Excel exports can be automated - weekly Executive Summary lands in CMO inbox Monday mornings.
  • White-label reports add professionalism for agencies and internal departments presenting to boards.
  • Customer support consistently praised - reviews regularly shout out specific team members (Julia mentioned in G2).
  • Polish foundation Równać Szanse case study: digital eyes and ears across small Polish towns where traditional media monitoring fails.
  • Easy setup - users up and running within minutes with no training needed per reviews.
  • Transparent pricing model versus enterprise quote-based alternatives.
  • 4,000+ brands and 10+ years in business provide proven track record.
  • Generally high scores on G2, Capterra, Trustpilot per third-party analysis.
  • Brand24 ranked #3 in SelectHub Social Media Listening Tools directory.
  • 14-day free trial without credit card lowers evaluation friction.
  • Real-time monitoring is reliable, alerts are timely.

Trade-offs

  • Expensive for small brands - $149/month annual for 3 keywords and 2,000 mentions is steep for early-stage startups without much social mention volume.
  • Keyword limits feel tight - 3 keywords on Individual, 7 on Team. Monitoring brand + 2 competitors + industry term eats through limits fast.
  • No publishing or engagement features - Brand24 listens but does not respond. Unlike Sendible, no publishing, scheduling, comment management. Need separate tool for social media management.
  • No real-time updates on Individual or Team plans - 12-hour delay on Individual is slow for Reddit recommendation threads where conversations move fast.
  • Historical data access limited on lower-tier plans.
  • Analytics depth lighter than advanced platforms like Brandwatch or Sprout Social.
  • No built-in influencer identification beyond basic metrics.
  • Sentiment analysis can sometimes misinterpret complex content despite continuous improvements.
  • Sometimes collection from less typical sources not as reliable or comprehensive.
  • Data coverage, while good for tool at this price point, does not match enterprise platforms like Talkwalker or Brandwatch.
  • Social media coverage solid for Twitter/X, Instagram, Facebook but depth varies for newer or niche platforms.
  • Influencer identification limited to basic metrics - dedicated influencer marketing tools provide deeper analysis.
  • For all-in-one social media management combining monitoring + publishing, Sprout Social or Sendible suit users wanting unified workflow.
  • For enterprise-scale global brand monitoring with complex listening needs, Brandwatch or Talkwalker provide more depth at higher cost.
  • For pure Reddit alerts with fast precise notification, Syften ($19.95-$39.95/mo) is dedicated narrower-focus alternative.
  • For free baseline brand monitoring, Google Alerts covers basics at no cost.
  • For brands with $599/mo+ budget, Mention Company plan provides advanced social listening, competitive intelligence, collaboration alternative.
  • Some users find advanced features take time to explore - learning curve before mastery.

Key features

  • AI sentiment analysis (positive, negative, neutral)
  • Tracks 25M+ sources (social, news, blogs, forums, podcasts, review sites)
  • 108 language support
  • NLP algorithms detecting sarcasm, slang, context (2026 upgrade)
  • LLM Monitoring (NEW 2026 - tracks ChatGPT, Claude, Gemini, Perplexity, Grok mentions)
  • Brand24 MCP (launched January 2026 - query data via AI agents)
  • Presence Score (0-100 benchmark)
  • Advertising Value Equivalency (AVE)
  • Discussion Volume Chart
  • Real-time monitoring (Pro tier)
  • Hourly updates (Team tier)
  • 12-hour updates (Individual tier)
  • Customizable alerts (keyword, sentiment, volume spikes)
  • Scheduled reports (PDF, Excel)
  • White-label PDF/Excel exports
  • Automated Executive Summary reports
  • Sentiment categorization
  • Influencer identification (basic)
  • Multi-user access (Team+ tier)
  • Multi-project management
  • Live chat support
  • Email support
  • Help center and webinars
  • 14-day free trial (no credit card)
  • Source coverage: Instagram, X, TikTok, Reddit, LinkedIn, YouTube, Facebook, Quora, Telegram, Twitch, TripAdvisor, Yelp, Trustpilot, App Store, Google Play, news sites, blogs, forums, podcasts"

Pricing

14-day free trial no credit card. Individual $99-$249/mo (varies by source - $99 month annual / $149 annual / $249 monthly for top tier). Team $179-$349/mo. Pro $249-$499/mo. Enterprise custom. Polish company founded 2011. 10+ years in business, 4,000+ brands, 154 countries. Tracks 25M+ sources across social media, news, blogs, forums, podcasts, review sites in 108 languages. Polish HQ.

Free Trial

$0/mo

1 seat

  • 14-day free trial
  • No credit card
  • Full feature evaluation
  • Test AI sentiment analysis
  • Test LLM monitoring

Individual

$199/mo

1 seat

  • 3 keywords
  • 2,000 mentions/month
  • 1 user
  • Updates every 12 hours
  • AI sentiment analysis
  • Suited for freelancers and solo users

Team

$299/mo

  • ~$349 monthly or $299 annual
  • 7 keywords
  • Higher mention limits
  • Multiple users
  • Hourly updates
  • AI insights
  • Customer support

Pro

$399/mo

  • ~$499 monthly or $399 annual
  • Real-time updates
  • Advanced AI features
  • White-label reports
  • Unlimited mentions and keywords (higher tier)
  • Brand24 MCP (query monitoring data via ChatGPT/Claude)
  • Influencer identification
  • Priority support

Enterprise

Custom

  • Custom pricing
  • Custom keyword and mention limits
  • Dedicated CSM
  • Custom integrations
  • Advanced compliance
  • Multi-account management
  • White-label
  • Enterprise SLA

What reviewers say

Best for

Small-to-midsize teams wanting affordable real-time social listening and reputation management without enterprise prices, freelancers and solo users managing single brand with moderate mention volume on $99/mo Individual plan, agencies serving multiple clients on Team plan with multi-project management, brands needing LLM Monitoring to track AI chatbot recommendations (NEW 2026 unique feature), marketing teams measuring campaign impact through brand mention spikes after launches, brands needing crisis monitoring with sudden spike visibility, and businesses wanting Polish-team responsive customer support - particularly users who do NOT need all-in-one publishing+monitoring tool (Sprout Social) or enterprise-scale global brand intelligence (Brandwatch).

Frequently asked

Who is Brand24 best for?
Small-to-midsize teams wanting affordable real-time social listening and reputation management without enterprise prices, freelancers and solo users managing single brand with moderate mention volume on $99/mo Individual plan, agencies serving multiple clients on Team plan with multi-project management, brands needing LLM Monitoring to track AI chatbot recommendations (NEW 2026 unique feature), marketing teams measuring campaign impact through brand mention spikes after launches, brands needing crisis monitoring with sudden spike visibility, and businesses wanting Polish-team responsive customer support - particularly users who do NOT need all-in-one publishing+monitoring tool (Sprout Social) or enterprise-scale global brand intelligence (Brandwatch).
How is Brand24 ranked on TIERSAI?
Brand24 earns B tier (7.97/10) for Social Listening & Brand Monitoring. Every score uses the same transparent 0-to-10 scale across five axes.
How much does Brand24 cost?
14-day free trial no credit card. Individual $99-$249/mo (varies by source - $99 month annual / $149 annual / $249 monthly for top tier). Team $179-$349/mo. Pro $249-$499/mo. Enterprise custom. Polish company founded 2011. 10+ years in business, 4,000+ brands, 154 countries. Tracks 25M+ sources across social media, news, blogs, forums, podcasts, review sites in 108 languages. Polish HQ.

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