How is Clay ranked on TIERSAI?

Clay earns A tier (8.00/10) for Lead Enrichment. Every score uses the same transparent 0-to-10 scale across five axes.

Tool review · est. 2017

Clay

Waterfall data enrichment across 75-150+ providers

8.0/10

top use case

Visit Clay→www.clay.com

Affiliate link — we may earn a commission at no extra cost to you. Why?

Tier across use cases

ALead Enrichment8.00

Strengths

Waterfall enrichment across 75-150+ providers (best breadth)
Match rates up to ~90% via multi-source chaining
Claygent AI research agent; unlimited seats
Orchestrates Apollo, Clearbit, Cognism, ZoomInfo, and more

Trade-offs

Credit-based pricing is unpredictable (waterfall burns credits)
No built-in email verification (add a provider)
Requires RevOps expertise; CRM sync gated to Growth (~$495/mo)

Key features

Multi-provider waterfall enrichment
75-150+ data sources
Claygent AI research agent
Automated workflows (recipes)
API and integrations

Pricing

Free (100 kredi, sinirsiz koltuk) + Launch ~149-185 USD/ay, Growth ~495 USD/ay (CRM sync). 75-150+ saglayici ile waterfall enrichment, Claygent AI. Kredi-bazli (ongorulemez). Fiyatlar yaklasik.

Free

$0/mo

100 credits
Unlimited seats
Waterfall enrichment
Claygent

Launch

$185/mo

2500 credits
15000 actions
Sequencer

Growth

$495/mo

CRM sync (Salesforce/HubSpot)
Higher credits
Integrations

What reviewers say

Best for

RevOps and data-first GTM teams wanting maximum enrichment flexibility

Works well with

Tools that pair well with Clay — scored on integration, complementarity, and real co-usage.

Instantly

Deep dive

Clay enriches and verifies the lead record; Instantly sends sequences to the cleaned list. Enrichment is the input that makes the outreach accurate.

7.8

Seamless.AI

The prospect-data source supplies new contacts; Clay enriches and de-duplicates them before sync. Sourcing supplies records that enrichment cleans.

6.5

Frequently asked

Who is Clay best for?: RevOps and data-first GTM teams wanting maximum enrichment flexibility
How is Clay ranked on TIERSAI?: Clay earns A tier (8.00/10) for Lead Enrichment. Every score uses the same transparent 0-to-10 scale across five axes.
How much does Clay cost?: Free (100 kredi, sinirsiz koltuk) + Launch ~149-185 USD/ay, Growth ~495 USD/ay (CRM sync). 75-150+ saglayici ile waterfall enrichment, Claygent AI. Kredi-bazli (ongorulemez). Fiyatlar yaklasik.

Ready to try Clay?

Start with the free or entry plan and test it on your own work — pricing and limits change often, so check the current options on their site.

Try Clay→