Tool review · est. 2017
Clay
Waterfall data enrichment across 75-150+ providers
Visit Clay →www.clay.com
Tier across use cases
Strengths
- Waterfall enrichment across 75-150+ providers (best breadth)
- Match rates up to ~90% via multi-source chaining
- Claygent AI research agent; unlimited seats
- Orchestrates Apollo, Clearbit, Cognism, ZoomInfo, and more
Trade-offs
- Credit-based pricing is unpredictable (waterfall burns credits)
- No built-in email verification (add a provider)
- Requires RevOps expertise; CRM sync gated to Growth (~$495/mo)
Key features
- Multi-provider waterfall enrichment
- 75-150+ data sources
- Claygent AI research agent
- Automated workflows (recipes)
- API and integrations
Pricing
Free (100 kredi, sinirsiz koltuk) + Launch ~149-185 USD/ay, Growth ~495 USD/ay (CRM sync). 75-150+ saglayici ile waterfall enrichment, Claygent AI. Kredi-bazli (ongorulemez). Fiyatlar yaklasik.
Free
$0/mo
- 100 credits
- Unlimited seats
- Waterfall enrichment
- Claygent
Launch
$185/mo
- 2500 credits
- 15000 actions
- Sequencer
Growth
$495/mo
- CRM sync (Salesforce/HubSpot)
- Higher credits
- Integrations
What reviewers say
Best for
RevOps and data-first GTM teams wanting maximum enrichment flexibility
Frequently asked
- Who is Clay best for?
- RevOps and data-first GTM teams wanting maximum enrichment flexibility
- How is Clay ranked on TIERSAI?
- Clay earns A tier (8.00/10) for Lead Enrichment. Every score uses the same transparent 0-to-10 scale across five axes.
- How much does Clay cost?
- Free (100 kredi, sinirsiz koltuk) + Launch ~149-185 USD/ay, Growth ~495 USD/ay (CRM sync). 75-150+ saglayici ile waterfall enrichment, Claygent AI. Kredi-bazli (ongorulemez). Fiyatlar yaklasik.
Ready to try Clay?
Start with the free or entry plan and test it on your own work — pricing and limits change often, so check the current options on their site.
Try Clay →