Tool review · est. 2013
Close
Sales CRM with built-in calling, SMS, and email for inside sales
Tier across use cases
Strengths
- Built-in calling, SMS, email directly integrated into pipeline management eliminates tool switching - reps call, text, log activity from one interface.
- 14-day free trial with no credit card required removes evaluation friction.
- Up to 50% faster implementation than competing CRMs per Zeeg comparison - particularly attractive for fast-moving startups.
- Essentials tier at $35/user/mo (annual) includes unlimited contacts, leads, and pipelines - many competitors restrict basic plans more aggressively.
- G2 rating 4.7/5 with consistent positive sentiment on built-in calling and Power Dialer feature.
- Power Dialer on Scale tier ($109/user/mo) enables predictive dialing for high-volume call campaigns - inside sales teams cite this as core differentiator.
- Cloud-based accessibility suits remote and distributed sales teams.
- Promo code G2Close20 offers 20% off first billing cycle through December 31, 2026.
- B2B-focused architecture suits defined sales processes with clear pipeline stages.
- Scale plan adds role-based permissions, lead visibility rules - useful for larger organizations needing structure.
Trade-offs
- Headline pricing misleading - real all-in cost for 5-10 person team using full call infrastructure runs $100-$300/mo extra (Power Dialer $50 + premium numbers $19/mo each + AI transcription).
- International calling reportedly adds up quickly versus US domestic rates - global teams should budget carefully.
- G2 reviewer cited: "Support is awful. No phone number to call." Support friction documented in multiple reviews.
- Custom AI activities and predictive dialing reserved for Scale tier ($109/user/mo) - effectively required for sales teams beyond basic functionality.
- Annual billing required for promoted rates - monthly billing premium meaningful.
- Reporting depth less than Salesforce or HubSpot at higher tiers - users needing advanced analytics may find limits.
- Secondary organizations add $50/mo each - multi-business-unit teams hit additional costs quickly.
- AI features less mature than Salesforce Einstein, HubSpot AI, or Nutshell's Power AI - Close is sales-engagement focused, not AI-first CRM.
- For pure CRM without built-in calling, simpler platforms (Pipedrive, Capsule) at lower price may suffice.
- For marketing automation depth, HubSpot remains category leader.
- Mid-market positioning ($35-$139) means enterprise teams may find Scale ($109/user/mo) light versus Salesforce / HubSpot enterprise.
Key features
- Built-in calling (Power Dialer on Scale)
- Built-in SMS
- Built-in email
- Sales pipeline management
- Email sequences with open/click tracking
- Workflow automation (Growth+)
- Custom activities
- Role-based permissions (Scale+)
- Lead visibility rules (Scale+)
- Predictive dialing (Scale+)
- Reporting suite
- Custom roles (Enterprise)
- Audit logs (Enterprise)
- Multiple pipelines
- Integrations (Slack, Zapier, custom API)
- CRM mobile app
- 14-day free trial no credit card
Pricing
Sales CRM with built-in calling, SMS, email. 14-day free trial (no credit card). Essentials $35/user/mo (annual) or $19/mo Base. Growth $59/user/mo (workflows + automation). Scale $109/user/mo (role-based permissions). Enterprise $139/user/mo. Annual billing required for promoted rates. Up to 50% faster to implement than competing CRMs.
Free Trial
$0/mo
1 seat
- Full Essentials access
- 14 days
- No credit card
- Test calling/SMS/email
Base
$19/mo
1 seat
- Individual plan
- Pipeline tracking
- Limited features
Essentials
$35/mo
3 seats
- 3 users
- Unlimited contacts/leads/pipelines
- Built-in calling
- SMS
- Email tracking
- Annual billing required for $35 rate
Growth
$59/mo
- Workflow automation
- Email sequences
- Personal email sequences (open/click tracking)
- Reporting suite
- Custom activities
Scale
$109/mo
- Role-based permissions
- Lead visibility rules
- Predictive dialing
- Power dialer
- Custom roles
- Multiple pipelines
Enterprise
$139/mo
- Custom roles
- Advanced compliance
- Audit logs
- Dedicated CSM
- Enterprise-grade SLAs
- 20% off first billing with G2Close20 code (Dec 31 2026)
Add-Ons
Custom
- AI call transcription (~$50 + $40/mo basic + premium numbers)
- Contact enrichment (per-lookup)
- Premium phone numbers ($19/mo each)
- International calling (separate rates)
- Secondary org +$50/mo
What reviewers say
g2
4.7/5
4.7/5 G2 rating; positive sentiment on built-in calling and Power Dialer
Best for
Startups and SMBs needing fast CRM implementation without weeks of configuration, sales-focused teams requiring built-in communication tools (calling, SMS, email), inside sales teams making high-volume calls who value the Power Dialer feature, remote and distributed sales teams, and growing businesses with defined B2B sales processes - particularly users who can budget the real all-in cost ($100-$300/mo extra for 5-10 person teams using full infrastructure).
Frequently asked
- Who is Close best for?
- Startups and SMBs needing fast CRM implementation without weeks of configuration, sales-focused teams requiring built-in communication tools (calling, SMS, email), inside sales teams making high-volume calls who value the Power Dialer feature, remote and distributed sales teams, and growing businesses with defined B2B sales processes - particularly users who can budget the real all-in cost ($100-$300/mo extra for 5-10 person teams using full infrastructure).
- How is Close ranked on TIERSAI?
- Close earns A tier (8.02/10) for AI-powered CRM, and is ranked across 2 use cases in total. Every score uses the same transparent 0-to-10 scale across five axes.
- How much does Close cost?
- Sales CRM with built-in calling, SMS, email. 14-day free trial (no credit card). Essentials $35/user/mo (annual) or $19/mo Base. Growth $59/user/mo (workflows + automation). Scale $109/user/mo (role-based permissions). Enterprise $139/user/mo. Annual billing required for promoted rates. Up to 50% faster to implement than competing CRMs.
Ready to try Close?
Start with the free or entry plan and test it on your own work — pricing and limits change often, so check the current options on their site.
Try Close →