Tool review · est. 2018
Frase
AI content research, briefs, and dual SEO + GEO optimization
8.4/10
top use case
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Tier across use cases
Strengths
- $14.99/mo Solo plan is one of the lowest entry points for SEO content research tools, though limited to 4 documents.
- G2 rating of 4.8/5 across 299 reviews places Frase among top-rated content briefing platforms.
- Dual SEO + GEO scoring is differentiating in 2026 — separate scores for Google ranking versus AI search citation potential.
- AI search tracking across 8 platforms (ChatGPT, Perplexity, Gemini, Claude, etc.) bundled into Basic plan rather than priced as enterprise add-on.
- Read-write MCP server (agent workflows) and Content Watchdog (autonomous ranking recovery) added in 2026 — feature parity with much more expensive platforms.
Trade-offs
- Solo plan capped at 4 documents/month — practically a trial tier rather than a working plan for active publishers.
- Best value tier (Basic at $39/mo annual or $44.99/mo monthly) is comparable to NeuronWriter Silver but with more features, though still 2x NeuronWriter Bronze entry price.
- NLP analysis depth reportedly less granular than Surfer or NeuronWriter for pure on-page scoring per multiple comparison reviews.
- No standalone Trustpilot or Capterra aggregate review presence; sentiment is concentrated on G2 only.
- Output quality of AI writer features is mid-tier — better as a research and optimization tool than as a content generator.
Key features
- AI-driven content briefs (auto-generated from SERP)
- Dual SEO + GEO scoring
- AI search tracking (ChatGPT, Perplexity, Gemini, Claude, 4 more)
- Site audits
- Content Watchdog (autonomous content decay recovery)
- MCP server (read-write, agent workflow integration)
- WordPress integration on all paid plans
- Question scraping (Google People Also Ask)
- Topic clusters and outline generator
Pricing
Freemium-style trial. Solo $14.99/mo, Basic $44.99/mo, Team $114.99/mo. Annual billing reduces effective rates. 7-day free trial ($1). Dual SEO + GEO scoring.
Solo
$14.99/mo
1 seat
- Content briefs
- Basic optimization
- SERP analysis
Basic
$39/mo
1 seat
- SEO + GEO dual scoring
- AI search tracking (8 platforms)
- Site audits
- WordPress integration
Team
$99/mo
3 seats
- Unlimited documents
- MCP server (agent workflows)
- Content Watchdog
- Advanced collaboration
Enterprise
Custom
- Custom pricing
- SSO
- API access
- Dedicated support
What reviewers say
g2
4.8/5
299 reviews
Best for
Content teams and SEO professionals who prioritize research and briefing speed over deep NLP scoring — particularly teams adapting to 2026 AI search and needing GEO tracking without enterprise pricing.
Works well with
Tools that pair well with Frase — scored on integration, complementarity, and real co-usage.
Ahrefs
Ahrefs picks the target term and shows the SERP; Frase turns that target into a brief built from the live top results. The keyword is the input to the brief.
ChatGPT
Frase produces the structured brief and outline; ChatGPT drafts the article against it. The brief is the prompt the draft is built on.
Copy.ai
Copy.ai handles short launch copy; Frase briefs the longer SEO pages. Together they cover both the conversion and the search side of launch.
Frequently asked
- Who is Frase best for?
- Content teams and SEO professionals who prioritize research and briefing speed over deep NLP scoring — particularly teams adapting to 2026 AI search and needing GEO tracking without enterprise pricing.
- How is Frase ranked on TIERSAI?
- Frase earns A tier (8.37/10) for SEO Content Briefs, and is ranked across 5 use cases in total. Every score uses the same transparent 0-to-10 scale across five axes.
- How much does Frase cost?
- Freemium-style trial. Solo $14.99/mo, Basic $44.99/mo, Team $114.99/mo. Annual billing reduces effective rates. 7-day free trial ($1). Dual SEO + GEO scoring.
Ready to try Frase?
Start with the free or entry plan and test it on your own work — pricing and limits change often, so check the current options on their site.
Try Frase→