Tool review · est. 1998
GetResponse
All-in-one email marketing with webinars and course creation
Tier across use cases
Strengths
- All-in-one platform replaces 4-5 separate tools (email + webinars + courses + landing pages + funnels).
- Native webinar hosting (unlimited attendees at every plan) - ActiveCampaign does not have webinar feature.
- Built-in course creation sells courses directly - no separate Kajabi or Teachable.
- Free plan up to 500 contacts (2,500 emails/month) - 30-day premium features trial included.
- Unlimited emails on all paid plans - removes volume anxiety.
- 4.3/5 Capterra rating (979 reviews) significantly higher than ActiveCampaign 2.9/5 - clear satisfaction gap.
- Flexible pricing model and free plan praised for small businesses and beginners.
- Dependable deliverability and effective lead generation tools.
- Intuitive list management with strong mobile optimization.
- Founded 1998 - 28 years provides genuine long-term track record.
- 24/7 chat support on all paid plans.
- 170+ integrations cover essential business workflow tools.
- Visual automation builder.
- Lead scoring and tag-based segmentation for B2B nurture.
- Conversion funnels and sales funnels built-in.
- Ecommerce features: abandoned cart, product recs, promo codes, web push.
- AI for email content (3 uses/mo starter, unlimited higher).
- GetResponse Marketing Automation $48-$59/mo more affordable than ActiveCampaign Plus.
- Pricing scales slower than ActiveCampaign as contacts grow.
- European GDPR-friendly provider (Poland-based).
Trade-offs
- Webinars require Marketing Automation plan ($59+/mo) OR add-on ($40-99/mo for 100-500 attendees).
- AI product recommendations only on MAX plan ($1,099+/mo).
- AI features limited to 3 uses/month on starter plan.
- Monthly billing adds 15-20% vs annual.
- Automation simpler with fewer advanced conditions than ActiveCampaign.
- 170+ integrations covers basics - hit gaps with niche tools (ActiveCampaign 900+).
- Basic contact management only - not full CRM.
- AI feels more bolt-on - email generator separate from workflow.
- For deep AI integration into workflows, ActiveCampaign Active Intelligence edges ahead.
- For 900+ integrations including niche tools, ActiveCampaign broader.
- For sophisticated multi-step branching, ActiveCampaign visual builder better.
- For cross-channel automation depth (SMS, chat), ActiveCampaign more sophisticated.
- For pure ecommerce attribution and revenue tracking, ActiveCampaign goes deeper.
- For pure newsletter publishing without automation, MailerLite/Brevo cheaper.
- Add-on $40-99/mo for 100-500 webinar attendees if not on MA plan.
Key features
- Email marketing
- Newsletter creation
- Email autoresponders
- Marketing automation
- Visual automation builder
- Webinars (built-in, unlimited attendees on MA+)
- Course creation (built-in)
- Landing pages
- Conversion funnels
- Sales funnels
- Lead scoring
- Tag-based segmentation
- Multi-step automation
- 170+ integrations
- AI email content (3 uses/mo starter, unlimited higher)
- AI subject line suggestions
- AI landing pages
- AI product recommendations (MAX only)
- SMS marketing (MAX only)
- Dedicated IP (MAX)
- Web push notifications
- Abandoned cart recovery (Ecommerce+)
- Product recommendations (Ecommerce+)
- A/B testing
- 500+ email templates (vendor claim)
- 24/7 chat support (all paid)
- Free plan (500 contacts, 2,500 emails/mo)
- 30-day premium trial (free)
Pricing
Free plan up to 500 contacts (2,500 emails/month). Email Marketing $19/mo (1K) → $539/mo (100K contacts). Marketing Automation $59+/mo. Ecommerce Marketing higher. MAX plan $1,099+/mo. Unlimited emails on all paid plans (vs ActiveCampaign per-send limits). All-in-one: email + landing pages + webinars + course creation. 170+ integrations. Founded 1998 - 28 years. 24/7 chat support.
Free
$0/mo
1 seat
- Free plan up to 500 contacts
- 2,500 emails/month
- Email creation
- Templates
- Sign-up forms
- 30-day premium features trial
Email Marketing
$15/mo
1 seat
- ~$19/mo for 1K contacts
- Up to $539/mo for 100K
- Unlimited emails
- Autoresponders
- Landing pages
- Email analytics
Marketing Automation
$48/mo
- ~$48-59/mo
- Marketing automation
- Webinars (built-in, unlimited attendees)
- Sales funnels
- Lead scoring
- Tag-based segmentation
- Visual automation builder
Ecommerce Marketing
$99/mo
- ~$99-119/mo
- All Marketing Automation features
- Abandoned cart recovery
- Product recommendations
- Promo codes
- Web push notifications
MAX
Custom
- ~$1,099+/mo enterprise
- AI product recommendations (MAX only)
- SMS marketing
- Dedicated IP
- Multi-account management
- Enterprise SLA
What reviewers say
capterra
4.3/5
979 reviews
GetResponse 4.3/5 (979 reviews) vs ActiveCampaign 2.9/5 (1,312 reviews) - significant satisfaction gap
Best for
Budget-conscious B2B and ecommerce businesses with large lists wanting all-in-one platform replacing email + webinars + courses + landing pages + funnels, content creators selling courses through GetResponse without separate Kajabi/Teachable, marketers running webinar campaigns needing unlimited attendees, small businesses benefiting from free plan and 24/7 chat support, ecommerce needing abandoned cart and product recs, organizations preferring European GDPR-friendly provider, marketers replacing multiple tools with single subscription - particularly users where webinars are non-negotiable and ActiveCampaign requires Zoom integration separately.
Frequently asked
- Who is GetResponse best for?
- Budget-conscious B2B and ecommerce businesses with large lists wanting all-in-one platform replacing email + webinars + courses + landing pages + funnels, content creators selling courses through GetResponse without separate Kajabi/Teachable, marketers running webinar campaigns needing unlimited attendees, small businesses benefiting from free plan and 24/7 chat support, ecommerce needing abandoned cart and product recs, organizations preferring European GDPR-friendly provider, marketers replacing multiple tools with single subscription - particularly users where webinars are non-negotiable and ActiveCampaign requires Zoom integration separately.
- How is GetResponse ranked on TIERSAI?
- GetResponse earns B tier (7.94/10) for Email Marketing Automation, and is ranked across 2 use cases in total. Every score uses the same transparent 0-to-10 scale across five axes.
- How much does GetResponse cost?
- Free plan up to 500 contacts (2,500 emails/month). Email Marketing $19/mo (1K) → $539/mo (100K contacts). Marketing Automation $59+/mo. Ecommerce Marketing higher. MAX plan $1,099+/mo. Unlimited emails on all paid plans (vs ActiveCampaign per-send limits). All-in-one: email + landing pages + webinars + course creation. 170+ integrations. Founded 1998 - 28 years. 24/7 chat support.
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