Tool review · est. 2019
Interakt
WhatsApp + Instagram messaging by Haptik (Jio)
Visit Interakt →interakt.ai
Tier across use cases
Strengths
- WhatsApp + Instagram unified channel handling from Growth plan upward - most BSPs do not offer at same price point.
- Conversation-based pricing model (CBP) is transparent - aligned with Meta standard charges.
- Per-conversation pricing published on every tier - ₹0.970 marketing on Starter, ₹0.949 on Advanced.
- Service messages free across all plans (first 1,000/month free).
- Conversations from Click-to-WhatsApp ads or Instagram/Facebook WhatsApp button also free.
- No markup on Meta template fees - competitive vs Wati 60% markup.
- Owned by Haptik (now Jio) - serious corporate parent provides stability and AI capabilities.
- 50,000+ businesses signal significant scale.
- Branched chatbot flows on Advanced plan, native Razorpay integration.
- AI agents via Haptik technology for complex conversations.
- Click-to-WhatsApp ads 3-5x higher conversion vs traditional landing pages.
- Bulk campaigns with delivery and engagement tracking.
- Team inbox with multiple agents.
- No-code chatbot builder for FAQs, order status, appointments.
- Tally, Salesforce, HubSpot, Shopify integrations.
- 10-button templates support (vs typical 3-button max).
- Native payment collection and Instagram integration via Jio Haptik.
- 14-day free trial without credit card.
- 4.5/5 G2 rating (63 reviews).
- Affordable entry point at $12/month for SMBs.
Trade-offs
- BIMODAL REVIEWS - 556 reviews analyzed: 67% 5-star, 23% 1-star, almost nothing in between - tool that works great when it works and infuriates when it does not.
- Capterra reviewer described 2-year nightmare - one quote stated WhatsApp chat company does not have chat support.
- Starter limited to one channel only (WhatsApp OR Instagram) - need Growth for both.
- Branched chatbot flows only on Advanced plan - basic plans simple flows only.
- Pricing shown quarterly by default with 8% discount baked in - trips up buyers expecting monthly rates.
- ~25% markup on Meta rates (₹0.871 on Growth vs Meta ₹0.695 base).
- Only Meta channels (WhatsApp + Instagram) - no SMS, email, or Telegram.
- Workflow automation basic compared to dedicated chat marketing platforms.
- ₹2,499/mo Growth sticker price actually ₹89,600/mo with 100K messages - real bill far higher.
- Meta conversation fees charged separately on top of subscription.
- For omnichannel needs, ManyChat covers broader channel mix.
- For LATAM markets, Treble.ai HubSpot/Salesforce integrations better.
- For pure cost optimization at high volume, direct Meta API often makes sense above 50K msgs/mo.
- For consumer messaging outside India/SE Asia, less proven track record.
- No public US/EU pricing makes Western evaluation harder.
Key features
- WhatsApp Business API (Meta BSP)
- Instagram DMs (added 2025)
- Conversation-based pricing model
- Per-conversation transparent pricing on every tier
- Service messages free across plans
- Bulk campaigns and notifications
- Click-to-WhatsApp ads (3-5x conversion)
- Team inbox (multi-agent routing)
- No-code chatbot builder
- Branched chatbot flows (Advanced)
- AI agents via Haptik
- Native Razorpay integration (India)
- Tally integration
- Salesforce integration
- HubSpot integration
- Shopify integration
- 10-button templates support
- No markup on Meta template fees
- WhatsApp widget for websites
- Green Tick Verification
- Shared team inbox
- Free Meta API approval
- WhatsApp Commerce
- 14-day free trial
- INR pricing (India) + USD pricing
Pricing
Starter $12/mo or ₹2,499/mo (1 channel only). Growth $35/mo or ₹2,142/mo (WhatsApp + Instagram). Advanced custom for branched chatbot flows. Per-conversation pricing: ₹0.970 marketing on Starter, ₹0.949 on Advanced. Service messages free. Owned by Haptik (Jio). 50,000+ businesses. Bimodal Capterra reviews (67% 5-star, 23% 1-star). 14-day free trial. 25% markup on Meta rates.
Free Trial
$0/mo
1 seat
- 14-day free trial
- No credit card
- Test platform
- Test Instagram integration
Starter
$12/mo
1 seat
- ~$12/mo or ₹2,499/mo
- Only 1 channel (WhatsApp OR Instagram)
- 1,000 free user-initiated conversations
- WhatsApp Commerce
- Shared Team Inbox
- Free Meta API approval
- Free integration with one app
- WhatsApp widget
- Green Tick Verification
Growth
$30/mo
- ~$35/mo or ₹2,142/mo
- WhatsApp + Instagram both
- Higher rate limits
- Click-to-WhatsApp ads
- Multi-agent inbox
- Branched chatbot flows partial
- Custom integrations
Advanced
Custom
- Custom pricing
- Branched chatbot flows
- Native Razorpay integration
- AI agents via Haptik
- Tally/Salesforce/HubSpot/Shopify integrations
Enterprise
Custom
- Custom pricing
- Dedicated CSM
- Custom AI capabilities
- Multi-account management
- White-label
- Haptik/Jio enterprise services
What reviewers say
g2
4.5/5
63 reviews
63 G2 reviews with 4.5/5 rating - users praise ease of setup and campaign tools
Best for
D2C Shopify brands with moderate-to-high WhatsApp volume in India, e-commerce businesses needing unified WhatsApp + Instagram channel handling, growing D2C brands with INR billing requirements, Indian SMBs at $12/month affordable entry, brands using Tally/Salesforce/HubSpot/Shopify wanting native integrations, brands needing AI agents from Haptik technology - particularly users where moderate-to-high WhatsApp volume in India justifies unified Meta channel handling, with awareness of bimodal review distribution.
Frequently asked
- Who is Interakt best for?
- D2C Shopify brands with moderate-to-high WhatsApp volume in India, e-commerce businesses needing unified WhatsApp + Instagram channel handling, growing D2C brands with INR billing requirements, Indian SMBs at $12/month affordable entry, brands using Tally/Salesforce/HubSpot/Shopify wanting native integrations, brands needing AI agents from Haptik technology - particularly users where moderate-to-high WhatsApp volume in India justifies unified Meta channel handling, with awareness of bimodal review distribution.
- How is Interakt ranked on TIERSAI?
- Interakt earns B tier (7.40/10) for Chat Marketing (IG/WhatsApp). Every score uses the same transparent 0-to-10 scale across five axes.
- How much does Interakt cost?
- Starter $12/mo or ₹2,499/mo (1 channel only). Growth $35/mo or ₹2,142/mo (WhatsApp + Instagram). Advanced custom for branched chatbot flows. Per-conversation pricing: ₹0.970 marketing on Starter, ₹0.949 on Advanced. Service messages free. Owned by Haptik (Jio). 50,000+ businesses. Bimodal Capterra reviews (67% 5-star, 23% 1-star). 14-day free trial. 25% markup on Meta rates.
Ready to try Interakt?
Start with the free or entry plan and test it on your own work — pricing and limits change often, so check the current options on their site.
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