Tool review · est. 2016
Lusha
B2B contact data with Chrome extension for LinkedIn lookups
Tier across use cases
Strengths
- Chrome extension is reportedly the best in the B2B data industry - reveals emails and phone numbers from LinkedIn profiles in seconds with no learning curve.
- Free plan includes 40 credits/mo (50 emails + 5 phones) and full SOC 2, GDPR, CCPA, ISO 27701 compliance - rare at this price point.
- Conversation Intelligence (acquired via Novacy) included on every plan starting at Free tier - call recording, AI insights, transcripts, meeting summaries at $0.
- 280M+ direct dials database is one of the larger phone databases in the B2B data category.
- Starter at $37.45/user/mo annual is one of the more accessible entry points - $264/user/year is approachable for solo founders and 1-3 person teams.
- Compliance breadth (GDPR, CCPA, SOC 2, ISO 27701) at every tier including Free is enterprise-grade from day one - matters for regulated industries.
- Browser extension works on LinkedIn, any website, CRMs, Google Calendar, and Gmail across every plan.
- Annual billing saves approximately 25% across all paid plans.
- Pricing reportedly negotiable for Scale (Enterprise) plans - industry data shows buyers achieve 32% average savings through negotiation.
Trade-offs
- Trustpilot 1.3/5 - lowest rating in B2B data category. Recurring themes: automatic renewals, cancellation difficulty, poor support, "credit trap" concerns.
- Data quality concerns - users report accuracy declined, particularly phone numbers. One reviewer: "Half the phone numbers Lusha gives me go to the wrong person or are disconnected."
- Scored zero on engagement (0/36), deliverability (0/21), near-zero on AI (4/21) and intent (3/30) in Amplemarket benchmark analysis - Lusha is a data lookup tool, not a platform.
- No native sequencing infrastructure - users build separate stack to actually send emails (Instantly, Reply.io, Apollo).
- For multichannel outbound at scale, Amplemarket scored 100+ contact-level signals, 7 native channels, AI agent depth, and 5-tool deliverability stack.
- For enterprise B2B data with European phone-verified coverage, Cognism is more proven.
- Premium at $399.90/mo monthly is enterprise-zone pricing without enterprise data depth.
- No engagement, intent signals, or AI capabilities at meaningful scale - data lookup only.
- Most experienced users recommend Lusha as secondary data source alongside Apollo.io or ZoomInfo, not standalone prospecting platform.
- Credit-based system can deplete faster than expected - 5 credits per phone vs 1 per email; users hit limits unexpectedly.
Key features
- Chrome extension (LinkedIn, websites, CRMs, Gmail)
- 280M+ direct dials database
- Email and phone number lookup
- Conversation Intelligence (Novacy acquisition - on all plans)
- Bombora-powered Buying Signals
- AI Recommendations (lookalike contacts)
- Engage email sequencing add-on
- Flex Search (AI-powered prospecting)
- Bulk enrichment
- API access (Enterprise)
- CRM integrations (Salesforce, HubSpot, Pipedrive)
- Full compliance stack (GDPR, CCPA, SOC 2, ISO 27701) on every plan
Pricing
Freemium. Free (40 credits/mo - 50 emails + 5 phones, trial users only). Starter $49.90/mo monthly or $37.45/mo annual (4,800 credits/year). Pro $69.90/mo monthly or $52.45/mo annual. Premium $399.90/mo monthly or $299.95/mo annual. Scale custom enterprise. Annual saves 25%. 280M+ direct dials database. Compliance: GDPR, CCPA, SOC 2, ISO 27701.
Free
$0/mo
1 seat
- 40 credits/mo (50 emails + 5 phones)
- Browser extension
- Basic intent signals (5 topics)
- SOC 2 + GDPR + CCPA + ISO 27701 included
Starter
$37.45/mo
1 seat
- 4,800 credits/year
- CRM integrations
- Chrome extension full access
- Annual saves 25%
Pro
$52.45/mo
1 seat
- More credits
- Advanced filters
- Buying signals (Bombora-powered intent)
- Lookalike AI recommendations
- Engage email sequencing
Premium
$299.95/mo
- Highest credit volume
- All features
- Team management
- Advanced workflows
Scale / Enterprise
Custom
- Custom pricing
- API access
- Dedicated CSM
- Negotiable - 32% avg savings
What reviewers say
g2
4.3/5
Active G2 listing; Conversation Intelligence on Free plan (Novacy acquisition)
trustpilot
1.3/5
Lowest Trustpilot rating in B2B data category. Recurring themes: automatic renewals, cancellation difficulty, poor support, credit trap concerns
Best for
Individual reps and solo founders doing quick LinkedIn contact lookups, regulated industries (legal, financial, healthcare) needing SOC 2 + GDPR + CCPA + ISO 27701 from day one, and teams using Lusha as secondary data source alongside Apollo.io or ZoomInfo - particularly users who stay disciplined about credit usage and value compliance posture over engagement capabilities.
Frequently asked
- Who is Lusha best for?
- Individual reps and solo founders doing quick LinkedIn contact lookups, regulated industries (legal, financial, healthcare) needing SOC 2 + GDPR + CCPA + ISO 27701 from day one, and teams using Lusha as secondary data source alongside Apollo.io or ZoomInfo - particularly users who stay disciplined about credit usage and value compliance posture over engagement capabilities.
- How is Lusha ranked on TIERSAI?
- Lusha earns B tier (7.62/10) for Sales Prospect & Contact Data, and is ranked across 2 use cases in total. Every score uses the same transparent 0-to-10 scale across five axes.
- How much does Lusha cost?
- Freemium. Free (40 credits/mo - 50 emails + 5 phones, trial users only). Starter $49.90/mo monthly or $37.45/mo annual (4,800 credits/year). Pro $69.90/mo monthly or $52.45/mo annual. Premium $399.90/mo monthly or $299.95/mo annual. Scale custom enterprise. Annual saves 25%. 280M+ direct dials database. Compliance: GDPR, CCPA, SOC 2, ISO 27701.
Ready to try Lusha?
Start with the free or entry plan and test it on your own work — pricing and limits change often, so check the current options on their site.
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