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Tool review · est. 2001

Mailchimp

The best-known email platform with strong AI tools

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Tier across use cases

Strengths

  • AI subject lines, copy, and preview text (Standard+)
  • Strong segmentation and automation
  • 300+ integrations
  • Automated content suggestions

Trade-offs

  • Contact-based pricing scales up fast
  • AI tools gated to Standard/Premium
  • Weak public affiliate program (referral-based)

Key features

  • AI subject line and copy generation
  • Behavioral segmentation
  • Automations and journeys
  • Landing pages and forms
  • 300+ integrations

Pricing

Free (500 kisi, 1000 email/ay) + Essentials ~13 USD/ay'dan. AI subject line/copy/preview (Standard+), segmentasyon, 300+ entegrasyon, otomatik oneriler. Fiyatlar yaklasik.

Free

$0/mo

1 seat

  • 500 contacts
  • 1000 emails/mo
  • Basic templates

Essentials

$13/mo

1 seat

  • A/B testing
  • Branding removal
  • Scheduling

Standard

$20/mo

1 seat

  • AI subject/copy
  • Advanced automation
  • Predictive

What reviewers say

Best for

Small to mid businesses wanting an all-round email platform with strong AI

Frequently asked

Who is Mailchimp best for?
Small to mid businesses wanting an all-round email platform with strong AI
How is Mailchimp ranked on TIERSAI?
Mailchimp earns A tier (8.00/10) for Email Marketing Automation. Every score uses the same transparent 0-to-10 scale across five axes.
How much does Mailchimp cost?
Free (500 kisi, 1000 email/ay) + Essentials ~13 USD/ay'dan. AI subject line/copy/preview (Standard+), segmentasyon, 300+ entegrasyon, otomatik oneriler. Fiyatlar yaklasik.

Ready to try Mailchimp?

Start with the free or entry plan and test it on your own work — pricing and limits change often, so check the current options on their site.

Try Mailchimp