Platform · ai agent automation
Make
Visual automation platform for connecting apps and AI into workflows
The verdict
Make is a visual automation platform that links apps, data and AI services into multi-step scenarios. It suits builders who want detailed control over branching logic without code.
What it is
Make builds automations as visual scenarios: modules for thousands of apps wired together with routers, filters and iterators that handle branching and loops. It connects directly to AI model providers, so a workflow can call a model mid-flow to classify, summarize or generate. The visual depth that enables complex logic is also a learning curve, and consumption-based operation pricing means heavy scenarios need monitoring to stay cost-effective.
Strengths
- Visual scenarios with routers, filters and iterators handle branching and loops most automation tools cannot
- Connects to thousands of apps and to AI model providers, so workflows can call a model mid-flow
- Granular control over data mapping and error handling suits complex, production automations
Trade-offs
- The visual builder has a real learning curve for anyone new to automation logic
- Consumption-based operation pricing means heavy scenarios need monitoring to control cost
- Debugging a large scenario can be slow when many modules and routes are involved
Best for
Designing branching, multi-app workflows that call AI services as part of the flow
Not for
Users who want a few simple two-app automations without learning a visual builder
AI tools that fit Make
Scored on how well each tool actually works with Make — integration depth, workflow fit, and real adoption. Higher is better.
Pricing
Free tier; paid plans Core, Pro, Teams and Enterprise scale by operations/features (roughly from the high single digits per month upward). Usage-based on operations.
Free
Free$0
- limited operations
- core modules
Core
$9/mo
- more operations
- scheduling
Pro
$16/mo
- higher limits
- advanced features
What people build with it
Frequently asked
- Can Make use AI inside a workflow?
- Yes. Make includes AI model modules, so a scenario can classify, summarize or generate content mid-flow.
- How is Make different from simpler automation tools?
- Its visual scenarios support routers, filters and loops, enabling branching logic simpler tools cannot express.
- Is Make hard to learn?
- It has a real learning curve. The power comes from visual logic that takes time to master.
- Can Make run web-scraping pipelines?
- Yes. It connects to scrapers like Apify and Firecrawl and routes their output into later steps.
- How does Make pricing work?
- It is consumption-based on operations, so heavy scenarios should be monitored to keep costs predictable.