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Platform · scheduling booking

Setmore

Free-tier appointment scheduling for small service businesses

est. 2011United StatesAI ecosystem: low1 AI tools fit
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The verdict

Setmore offers appointment booking with a free tier, a booking page, staff calendars, reminders and payment options. Aimed at small service businesses that want low-cost scheduling.

What it is

Setmore is scheduling pitched at small service providers who want to start without paying. The free tier covers a booking page, a number of staff logins and core appointment management, while paid tiers add text reminders, recurring appointments and more integrations. It connects video calls for remote sessions and payment tools for taking money at booking. The tradeoffs are that its feature depth and customization trail heavier appointment platforms, and the most useful reminder and automation features sit on the paid tier rather than the free one.

Strengths

  • The free tier provides a real booking page and several staff logins, which lets a small business start scheduling at no cost
  • It connects video calls so remote appointments and in-person bookings live in the same calendar
  • Payment options let providers take money or deposits when a client books

Trade-offs

  • Feature depth and customization trail heavier appointment platforms, so growing businesses can outgrow it
  • The most useful reminders and automation, such as text reminders, sit on the paid tier rather than the free one
  • It lacks the advanced packages, memberships and multi-location tools that vertical platforms offer

Best for

Giving a small service business a free booking page with staff calendars and basic reminders

Not for

Larger operations needing deep customization, advanced packages or multi-location management

AI tools that fit Setmore

Scored on how well each tool actually works with Setmore — integration depth, workflow fit, and real adoption. Higher is better.

The AI ecosystem

Integrates with calendar, video, payment and marketing tools, plus a public API and Zapier. Minimal native AI.

Public APIZapierSetmore integrations

Pricing

Free plan (up to ~4 staff / 200 bookings); paid plans (Standard/Pro, Premium) from roughly $5-12/user/month, unlocking 2-way sync, integrations and more.

Free

Free

$0

  • booking page
  • several staff logins
  • core appointments

Pro / Standard

$5/mo

  • text reminders
  • recurring appointments
  • more integrations

Premium

$12/mo

  • more staff
  • advanced features
  • priority support

What people build with it

free appointment booking pagestaff calendars and loginsautomated remindersvideo calls for remote sessionspayments at booking

Frequently asked

Is Setmore really free?
Yes. The free tier includes a booking page, several staff logins and core appointment management, which is enough for a small business to start scheduling.
What do I get by upgrading Setmore?
Paid tiers add text reminders, recurring appointments and more integrations, plus higher staff limits and priority support.
Can clients pay through Setmore?
Yes. It connects to payment tools so providers can take payment or a deposit when a client books.
Does Setmore handle remote appointments?
Yes. It connects video calls so remote and in-person bookings share the same calendar and reminders.
When should I move beyond Setmore?
If you need advanced packages, memberships or multi-location management, a deeper appointment platform will serve a growing business better.